YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION

As an actor, your headshot is your main marketing tool – a way of introducing yourself to casting directors, agents and other industry decision-makers. And while your headshot is never going to get you the part, it plays a huge role in the casting process because it’s your first point of contact with the people who decide whether or not to gamble some of their valuable time on letting you audition. For better or worse, your headshot makes your first impression for you, and no matter what happens afterward that impression is going to be reinforced every time they look at your picture.

That’s why, as an actor who’s serious about your career, you’ve invested in a cutting-edge photographer who understands how to shoot actors for casting, hired a professional makeup artist, thought carefully about your wardrobe, and worked hard during your session to produce pictures which capture your confidence and appeal.

For a lot of actors, that’s where the process of producing great headshots ends. But there’s one more critical decision to make, and it can make the difference between a dull headshot and a dynamite one.

LITHOGRAPHIC PRINTS VS. PHOTOGRAPHIC REPRODUCTIONS

If you’ve ever wondered why your 8x10s don’t quite have the same punch as the original pictures, it’s probably because they’re lithographs. A lithographic print is made much like a picture in a newspaper or on a cereal box. Colored ink is passed through a screen in stages onto coated cardstock, resulting in a low quality, second generation print comprised of a halftone, or tiny dots. The image is like a photograph, but it isn’t one.

Compare that to Digital Prolab photographic reproductions and the difference is immediately apparent. Digital Prolab reproductions are a ctually photographs, printed on state of the art photographic paper and equipment. They’re continuous tone images, which means unlike lithos they’re not made of tiny dots. Digital Prolab photo reproductions have unmatched sharpness, remarkable saturation, and accurate, eye-catching colors, even on reorders. All the things that will make your headshot look like it was meant to, and make the best impression possible.

The business of acting is more competitive than ever, and you can’t afford to have your headshots working against you. When you send out a cheap, dull, or poor-quality lithograph you’re sending the message that you’re cheap, dull, or poor-quality yourself, and that’s certainly not the case.

Don’t compromise with lithos – give yourself the advantage you deserve. Let Digital Prolab handle your headshot reproductions. You’ll see the difference, and so will casting.